Sports betting is the fastest-growing segment in iGaming but also the most technical. A poorly designed sportsbook constantly loses margin. We help operators build or improve their sports betting offering with a focus on product, risk, and technology.
Evaluation and selection of the most suitable sportsbook platform provider for your market, budget, and product strategy (turnkey vs. in-house).
Comparison of odds providers (STS, Betradar, SportRadar, etc.) and structuring the market offering adapted to the local player profile.
Design of the risk management model: limits, customer segmentation, payout policies, and hedging strategy to protect the margin.
Analysis of hold and margin by sport, league, and market type. Benchmarking against competitors and profitability improvement plan.
For most mid-sized operators, starting with a turnkey solution and gradually migrating to in-house as volume grows is the most capital-efficient strategy.
Gross margin (hold) varies by sport: European soccer is typically between 5-8%, while niche sports can reach 10-15%. A well-managed sportsbook maintains an average hold of 6-9%.
It depends on the market and marketing investment. In competitive regulated markets like Spain, breakeven is usually between 18 and 36 months from launch.